SONY X DOLLY PARTON
X LINDA PERRY
Dumplin' original motion picture soundtrack
SONY X DOLLY PARTON
X LINDA PERRY
Dumplin' original motion picture soundtrack
WORKIN' 9 TO 5
(ON THE ULTIMATE SOUNDTRACK)
Two icons. One epic collab. 🤩
Dolly Parton joined forces with the legendary Linda Perry to create the official soundtrack for Dumplin' (a Netflix original starring Jennifer Anniston who also makes a guest vocal appearance on the album!)
While Linda crafted the music, we crafted the visuals. As part of Linda’s creative team, we concepted and produced a fully integrated campaign, creating hero assets for social, OOH, streaming platforms, press, Dolly's own Instagram, and her Netflix documentary "Here I Am".
DIGITAL & PHYSICAL ASSETS
Hero creative became part of Dolly Parton’s ongoing social storytelling outside of promo
Press play! The album artwork made the first impression before listeners even heard the first note
Creative extended into iconic OOH placements, putting the Dumplin’ soundtrack on display for the world to see
But it doesn't stop there! Beyond the campaign, creative continued to appear in Dolly Parton’s Netflix documentary "Here I Am", while the soundtrack earned award nominee recognition along the way
Hero assets repurposed to support the soundtrack’s nationwide press tour on The Tonight Show
Continued press with promotional assets for The Ellen DeGeneres Show
But it doesn't stop there! Beyond the campaign, creative continued to appear in Dolly Parton’s Netflix documentary "Here I Am", while the soundtrack earned award nominee recognition along the way
Creative extended into iconic OOH placements, putting the Dumplin’ soundtrack on display for the world to see
Hero assets repurposed to support the soundtrack’s nationwide press tour on The Tonight Show
Continued press with promotional assets for The Ellen DeGeneres Show
Press play! The album artwork made the first impression before listeners even heard the first note
Hero creative became part of Dolly Parton’s ongoing social storytelling outside of promo
WORKIN' 9 TO 5
(ON THE ULTIMATE SOUNDTRACK)
Two icons. One epic collab. 🤩
Dolly Parton joined forces with the legendary Linda Perry to create the official soundtrack for Dumplin' (a Netflix original starring Jennifer Anniston who also makes a guest vocal appearance on the album!)
While Linda crafted the music, we crafted the visuals. As part of Linda’s creative team, we concepted and produced a fully integrated campaign, creating hero assets for social, OOH, streaming platforms, press, Dolly's own Instagram, and her Netflix documentary "Here I Am".
DIGITAL & PHYSICAL ASSETS
CONCEPT • PRODUCE
